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P&G Sells Zest Brand

Venerable soap line purchased by Brynwood Partners VI.

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By: TOM BRANNA

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Brynwood Partners VI’s newly-formed portfolio company, High Ridge Brands Co., has acquired the Zest brand from The Procter & Gamble Company. Terms and conditions of the transaction were not disclosed. High Ridge Brands purchased the rights to the Zest brand in the U.S., Canada and the Caribbean markets, according to Brynwood Partners VI. “We are delighted to announce the acquisition of the Zest brand,” said Dario Margve, non-executive chairman, High Ridge Brands and managi...

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